Elmhurst BMW Dealer Blog

BMW Receives 'Coolest Brand,' 'Best Performance Brand,' and 'Best Exterior Design Brand' Awards from Kelley Blue Book
Woodcliff Lake, NJ – March 13, 2009… BMW is the only manufacturer to receive three awards in the 2009 round of Kelley Blue Book's annual Brand Image Awards, scoring for 'Coolest Brand,' 'Best Performance Brand,' and 'Best Exterior Design Brand Luxury.'
'We are delighted to accept these awards from Kelley Blue Book on behalf of BMW,' stated Jim O’Donnell, Chief Executive Officer for BMW of North America, LLC. 'BMW is a brand full of youthful energy, driving excitement and fresh ideas and these awards perfectly reflect the commitment to sustaining those virtues in every corner of the BMW organization.'
In their remarks, editors from Kelley Blue Book's kbb.com stated the following about the BMW brand:
Coolest Brand 'What’s cool to the kids is often irrelevant to their elders. And what's cool to those elders is usually treated as toxic by the kids. Not BMW, though. [They are] …as cool and desirable to not-yet-licensed tweens as they are to young-at-heart retirees.”
Best Performance Brand
'Fill in the blanks: The Ultimate _______ _______. A key reason that BMW’s long-running tagline is so recognizable and effective …is that its cars consistently deliver on the promise. From the company’s high-performance M vehicles to its three-row [X5], every single vehicle wearing a BMW badge is among the quickest, most agile vehicles in its category.'
Best Exterior Design Brand - Luxury 'Describing BMW's exterior styling as polarizing is like describing the early 2009 economy as difficult. But as great designs will do, the so-called 'flame surfacing' found across the lineup continues to gain more and more acceptance and admiration (and win more awards). Parking next to a BMW, fans of the brand’s styling will contend, is a sure way to make most any competitor look boring.'
The 2009 Kelley Blue Book Brand Image Awards are based on consumer perception data collected from Kelley Blue Book Market Research’s Brand Watch study, which surveys more than 12,000 shoppers annually on Kelley Blue Book’s kbb.com. For more information, visit www.kbb.com/2009brandimageawards.
source:bmwusa

Labels: 2009 bmw awards, kelly blue book awards

IR-2009-30, March 30, 2009WASHINGTON :The Internal Revenue Service announced today that taxpayers who buy a new passenger vehicle this year may be entitled to deduct state and local sales and excise taxes paid on the purchase on their 2009 tax returns next year. For those thinking about buying a new car this year, this deduction may give them a little more drive to make their purchase this year, said IRS Commissioner Doug Shulman. This deduction enables taxpayers to buy now and get cash back later on their tax returns. The deduction is limited to the state and local sales and excise taxes paid on up to $49,500 of the purchase price of a qualified new car, light truck, motor home or motorcycle.The amount of the deduction is phased out for taxpayers whose modified adjusted gross income is between $125,000 and $135,000 for individual filers and between $250,000 and $260,000 for joint filers.IRS also alerted taxpayers that the vehicle must be purchased after Feb. 16, 2009, and before Jan. 1, 2010, to qualify for the deduction.The special deduction is available regardless of whether a taxpayer itemizes deductions on their return. The IRS reminded taxpayers the deduction may not be taken on 2008 tax returns.For more information go to: www.irs.gov/newsroom/article/0,,id=205863,00.html

Labels: 2009 tax benefits, irs, taxpayer benefits

BMW Selected as a Multiple 2009 Brand Image Award Winner

Special Tax Break Available for New Car Purchases This Year