When one first sees the BMW i8, the initial reaction is to be in awe of the raw and pure energy that seems to course through its lines, however that surge of emotion is quickly overtaken by an intellectual appreciation of the advanced technology that defines its essence. A hybrid-electric vehicle, the i8 is more…
It isn’t too often that we get a new taste of BMW’s talent for serious power and performance, and even less often off the racetrack, but recently there’s been quite a buzz amping up about a new BMW project that aims to do just that. Looking to satisfy some of those frustrated consumer desires for…
When you think luxury, BMW is one of the first auto manufacturers that come to mind. Synonymous with elevated style and performance BMW has been providing consumers with top of the line vehicles for almost a hundred years, and the new BMW 7 Series is no exception. The BMW 7 Series has always been a…
For a solid six years now, BMW of North America has been a dedicated supporter of the amazing U.S. Olympic and Paralympic teams as their official Mobility Sponsor, and this time around, it’s looking like there’s no slowing the building steam of this proud partnership. Last month, the company revealed its eight choices for the…
In the sometimes wacky world that is the auto industry, rumors can be currency. The credibility of these rumors, however, can be quickly suspect given the Internet these days. However, we have it from a very credible source (i.e., BMWBlog) that one rumor that has been floating around digitally for the past few months, is…
The Los Angeles auto show is here! We definitely wish we could be there for the event but we will be too busy here in Elmhurst selling BMWs. But while we do, four great new BMWmodels will be in sunny Southern California selling themselves, and a Bimmer never sells itself short. These four new models will…
BMW AG’s car-assembly plant in South Africa is getting up to 30% of its power from two unique but pervasive forms of renewable energy: cow manure and discarded food. In other words, waste. The company has agreed to a 10-year deal to buy as much as 4.4 megawatts of electricity from Bio2Watt, a biogas plant…
BMW’s commitment to both engineering excellence and providing their customers with unique, premium accents has led to continuous innovation in the field of driver-automobile interaction. Historically, this focus has been concerned with making steady improvements to the features of a car that the driver touches while in the cockpit, such as the steering column, dashboard…
It’s no secret that we’re fans of the BMW X1 here at BMW of Elmhurst, so you know we are excited by what the Bavarians have in store for us next. We were able to learn a few more bits of information on the 2017 model, currently being called the X2. While rumors of its impending production…
October marks the 40th anniversary of BMW’s official entry into the North American market, however the history of split kidney-grilled “Bimmers” goes back a bit earlier in the U.S. than the official introduction of the BMW 3 Series E 21 in 1975 for the 1976 model year. While the “Dreier” certainly made its mark in…
